Blog post 5

 The first advertisement I will write about is Pepsi Halloween. The ad is a picture of a Pepsi can with a Coca-Cola cape on, with the caption "we wish you a scary Halloween!". The original position is something you drink. Their reposition is that Coca-Cola is scary. This fits into the against the competition category. They're trying to show that their beverage is better, or less scary than their competitor.

The second advertisement is the iPod Shuffle. It's a picture of Central Park with the path around the park mapped out using the wire of earbuds that are plugged into an iPod Shuffle. The original position is something that plays music. Their new position is that the iPod Shuffle can give you motivation to run. This fits into the unique attribute position category because it automatically shuffles your music to save you the trouble of picking what to listen to. I think it could also fit into the emotions, magic, and stories position because they're implying if you have an iPod Shuffle you will magically get motivation to run.